This clever and witty comparison adds a humor that makes the brand and its products more approachable to consumers. When shown what happens underneath Duluth underwear, you’re shown an otherworldly image of two astronauts taking off into space but remaining smooth and protected. It’s a humorous image to see and one that instantly resonates with its audience. This is to represent all that happens underneath regular underwear. When showing the competitors, you are shown a clip of two men sitting in a truck bouncing all over the place. This video works like a comparison video, with the brand showing users what happens with regular underwear versus what happens with Duluth underwear.
It’s supposed to be a more supportive, breathable and comfortable pair of men’s underwear.Īnd naturally, when talking about underwear, things can get funny. Here, the brand is promoting its special Bullpen Underwear. And it’s most intriguing element is the humor infused throughout - from its witty wording to its funny imagery and the tone overall. In this video, in particular, that dazzling personality is evident and captivating right from the start. Well-crafted words, art and advertising are as much a part of who we are as the gear we sell. We don’t just admire good craftsmanship in a dovetailed corner or a pair of Fire Hose® Work Pants. In fact, it’s one of the things customers say first when they walk in our stores. Duluth Trading animated ads hit the airwaves in 2011, and they’ve been turning heads ever since. We didn’t get where we are today by playing it safe or doing business as usual. Here is what they have to say about them on their site:
#Duluth trading company full#
It was founded in the late 80s and began selling specialized t-shirts before the product offering expanded to a full range of apparel for men and women.ĭuluth Trading Company grew in popularity thanks to its captivating videos - and the brand even acknowledges the strength of these pieces of visual content. Duluth Trading Company Infuses Humor Into Its Video To Interact More Easily With Consumersĭuluth Trading Company is an American workwear company.
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